Yoast
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About Yoast
Yoast is the creator of Yoast SEO, the most popular SEO plugin for WordPress. Trusted by millions, Yoast SEO is free and helps users improve visibility with clear guidance directly in the WordPress editor.
We’re committed to making the web more accessible. Accessibility is part of our core values, and we’re continuously improving our website to meet those standards — from adding subtitles, transcripts, and alt text to optimizing for screen readers and ensuring proper design contrast and structure.
Yoast SEO includes features that support accessible content creation. These include readability analysis, inclusive language feedback, and checks for missing image alt text. We believe everyone should be able to build, read, and navigate online content with ease.
Yoast SEO Free
Get the essential tools to improve your content and SEO directly in WordPress. From readability tips to on-page optimization, Yoast SEO Free gives you the foundation to grow your traffic with confidence.
Yoast SEO Premium
Upgrade to unlock AI-powered tools, internal linking suggestions, automatic redirects and social previews. Premium helps you optimize faster and go deeper with every post or page.
We’re expanding the Yoast SEO academy, which offers practical SEO training for all skill levels. Whether you’re just starting out or refining your skills, we have the courses to guide you through your SEO path.
Yoast always gives back
We continue to support the community through the Yoast Diversity fund, which removes financial barriers for underrepresented voices, and the Yoast Care fund, which recognizes contributors who give their time to WordPress.